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Brewed with the same Nostrano dell'Isola maize as the original, Peroni Libera offers the signature hoppy characteristics and smooth finish as the higher ABV lager. It’s no secret that reducing your alcohol intake has significant health benefits. According to a study by Alcohol Change UK, 70% of people who took part in Dry January reported better sleep, 86% said they’d saved money and 65% noticed improvements to their overall health. How is alcohol-free beer made? Unlike some other low-alcohol beers, Brooklyn Special Effects was full of authentic, hoppy flavour and malty sweetness (minus anything artificial). Our panel – made up of 10 WSET-accredited experts and consumers — tasted 25 no-and low-alcohol beers from the leading breweries and supermarkets, in search of those that offered all the authentic, hoppy flavour and refreshment of a traditional beer, minus the alcohol. Each was served chilled and blind to avoid brand bias.
Spindrift’s seasonal debut of Spiced Apple Cider is lighter and a more real-tasting version of the traditional fall flavor. It’s not quite cider, not quite seltzer – it’s a category-defying beverage and a completely new taste for Spindrift.” Produced in Italy by Rossi d’Asiago distillers since 1924, Kranebet is an aromatic liqueur rich in juniper. Originally a popular pharmaceutical elixir, Kranebet uses carefully selected ingredients and artisanal distillation creating a ‘harmonious spirit, free from artificial flavoring and colors.’ Looking to mix it up? These non-alcoholic spirits and alcohol-free wines also get our experts' approval. Health-Ade has expanded its Glow Up Line with the launch of Ginger Pineapple Belly Reset and Citrus Immune Boost.Demand for premium options is also being replicated in the low & no category, which has continued to grow despite the cost-of-living crisis, with sales up 7.9% in the last 12 weeks compared to last year 7, notes Devon. “When consumers are looking for an alcohol-free alternative to drink at home, they want to treat themselves to a more premium option that delivers the same taste and quality they would expect from a traditional beer. Gold in the glass, this Pilsner-style beer brings classic toasted malt aromas and light bubbles – though some felt the flavour was a little too mild for their palate. Despite an abundance of NPD in the low & no category, we recognised a gap in the market for a super-premium alternative. Corona is renowned for its high-quality flavour, so we’re pleased to be able to offer an alcohol-free version for consumers looking to treat themselves to a beer at home but without the alcohol.”
Green apple introduces a sour note for creative drink pairings; while Pink Lemonade is a refreshing drink that blends the citrus of lemon and sweetness of strawberry. Budweiser has also extended its Corona brand into low & no and hard seltzers. A non-alcoholic version of Corona, called Corona Cero, rolled into Tesco this month with a wider rollout expected in March across grocery and convenience. The spot is created by David Miami and as well as delivering a hit of sunshine on a grey January day (in the UK at least, where I am writing this), it avoids putting too much emphasis on the zero alcohol content, instead just making Sunbrew seem a tasty drink, that also delivers a shot of Vitamin D. Beach, anyone? Introducing the new Corona Cero. An alcohol free beer from Corona, brewed with 100% Natural Ingredients.Aldi's budget-friendly beer comes in at just 50p a bottle, meaning you can happily indulge guilt-free, whenever the mood strikes! The journey was not easy as vitamin D is sensitive to oxygen and light, and not easily soluble in water. But thanks to our ongoing investment in innovation and research and development, our team was able to create the only non-alcoholic beer with vitamin D, providing a unique opportunity in the market.” Now, we’re excited to offer consumers Corona Sunbrew 0.0%, the first non-alcoholic beer with vitamin D, reinforcing our desire to help people reconnect to nature, anytime.” Thanks to ongoing advances in no and low brewing techniques, the market is more diverse (and delicious) than ever. How we test non-alcoholic beer The brand will debut in Canada this month: followed by the UK later this year and then other key markets in Europe, South America and Asia.
Whether you’re taking part in Sober October, looking to moderate your intake for health reasons, or abstaining long-term, there’s never been a better time to be a non-drinker. And to prove it, we’ve sipped our way through 25 no- and low-alcohol beers to find the best alternatives. Stella Artois Unfiltered will be brewed with British barley and the same yeast as its core line, but with the addition of Mandarina Bavaria hop oil, which McGeorge said “balances out the beer and boosts the more fruity and citrusy notes of the lager”. Kombucha, kvass and kefir: Fermented drinks help add complexity and sophistication to alcohol-free beverages
Hard seltzer Corona Tropical (4.5% abv), meanwhile, will hit shelves in April in three flavours – Guava & Lime, Raspberry & Lemon, and Grapefruit & Lemongrass – which McGeorge said were chosen to “reinforce the citrus notes” found when drinking the core Corona brew with lime. Sparkling water and hard seltzer brand Spindrift has launched its first-ever limited time, seasonal release: Spiced Apple Cider. The new brew (5% abv) would offer a “unique and vibrant taste profile” similar to one that “could be found in craft beer”, said BBG global brands marketing director Jessica McGeorge. Furthermore, the brand wants to challenge the idea that sparking water and hard seltzer are just summertime beverages.
The Glow Up line provides consumers with ‘delicious, refreshing kombucha but also amplified benefits to support hair, skin and nail health; immunity; and digestion; for a gut-first wellness approach’.In response to this, we launched Corona Cero, a super-premium alcohol-free version of Corona that allows everyone to enjoy their favourite beer anywhere, anytime. True to the Corona ethos, Corona Cero is brewed with the same 100% natural ingredients – water, barley malt, maize and hops – and is best served ice-cold with a wedge of lime.” The original brewing method and ingredients allow Corona Cero to keep its classic refreshing taste minus the alcohol, he says. The super-premium category is being driven by the world beer and craft sector, as shoppers look to broaden their drinking repertoire, reveals Devon. These sectors grew 2.4% share of total beer in the last 12 weeks 4, he notes. “With the cost of a pint continuing to grow in the on-trade, we are seeing discovery happening at home as shoppers are more willing to try something new from a supermarket. This presents an exciting growth opportunity for retailers to broaden their beer offerings and entice customers to experiment. In response, earlier this year we launched Stella Artois Unfiltered, offering consumers a super-premium, craft beer-inspired alternative from the UK’s number one beer brand 5,” he says. Corona Extra hat eine große, stetig wachsende Fan-Gemeinde. Gleichzeitig steigt die Nachfrage nach alkoholfreien Bieren. Mit dem neuen Corona Cero präsentieren wir die perfekte Kombination von populärer Marke und erfrischendem Genuss ganz ohne Alkohol. Ein 100 Prozent natürliches Lifestyle-Getränk mit großem Potenzial, das dem zunehmenden Bedarf nach alkoholfreien Premium- Produkten gerecht wird – insbesondere in der jüngeren, trend- wie gesundheitsbewussten Zielgruppe“, sagt Michel Pepa, Country Director für Deutschland von Anheuser-Busch InBev.
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